Facebook is probably the best known Social Media network at the moment. A lot of people use it socially to stay in touch with friends or to find old friends again. Of course there are the free games that draw a lot of people in as well.
But that is not all. These days Facebook is a little bit like a search engine as well. It is getting easier and easier to search for information. And that makes it a very good network to have a presence at as a counsellor.
Let me give you an example. Let’s say that you are an expert on depression. You can make a professional page for yourself and on this page you can share knowledge about depression. Things like tips, pages that offer good information, etc and occasional links back to your website. it would show people that you know what you are talking about. If people ask you questions, it is important to reply quickly. Social media is all about making connections and building trust over time. People have to have several interactions with you before they are ready to take action.
Now back to the people you are looking for. If they type in “help with depression” your page could turn up as a possibility for them. And they could decide to have a look at your page and if they like what they see, they can like the page and follow you.
If you want things to move along faster you can take out Facebook ads to get more likes quicker.
I often hear counsellors say that they don’t want to use Facebook as they are afraid of their privacy. So I want to finish with some information to set your mind at rest there.
- Although you need to have a personal profile in order to have a business page, you do not need to use that personal profile. So you could leave it completely empty.
- If you do want to use it to stay in touch with friends, you can change your settings so only the people you want can see what you post. [and you can even set it so only you can see it]
- People who look at your business page can’t see who the owner of the page is. Unless you want them to.
I hope this makes it easier for you to decide if Facebook is for you. If you really don’t like the idea then don’t do it. Marketing should be things that you enjoy at least a little.
If you do like the idea, then please do give Facebook a go. It is free and it is a good place to share your knowledge.