[themecolor]Â Videos are good marketing tools for your website[/themecolor]
Last Sunday I had my marketing interview with onlinevents. It was great to do, and I was happy to see that lots of peopl showed up to listen. Before we started talkin for an hour sounded so long. As an introverted person I usually listen more than I talk. But there was so much to say that when the hour was nearly over I felt like I had hardly scratched the surface. There is so much to say about marketing.
Video can be a good way to help you market your website. We also talked a little about that on Sunday night. If you place a short introduction on your home page, your readers can hear your voice and see what you look like. Lots of people appreciate this. Don’t make it too long, it is the same as with reading. People will not listen/watch if it takes too long.
A lot goes into the setting up of a video. This is going to be the way you are going to present yourself to people who may become your clients. So you want them to see you at your best.
- Make sure that you are using good equipment. Most laptops these days come with a camera built in. Do a couple of trial runs to make sure that it is good enough. Otherwise buy a webcam. If you are working with a laptop make sure you get one that you can attach on top of the laptop.
- The same goes for sound. You want this to be as clear as possible. If you are going to make more video’s or audios it is worth your while to invest in an external microphone. On Sunday I used my new microphone for the first time. The Blue snowball ice. It looks really cool and works well. It is one of the Skype certified microphones.
- If possible have lots of natural light. [The tricky bit on Sunday was that we went from daylight at 7.00 PM to complete dark at 8.00 PM, so additional light had to be brought in halfway through. I had positioned my lamps and just turned them on.] It is the best if the light is in front of you, so behind your laptop. The same with laps. Position them behind your laptop. That way you are also sure the light doesn’t show up on the screen. [some things I learnt last night. Posititioning lamps is really tricky when wearing glasses. If possible I would go with natural light. It is really hard not to get a glare reflecting in your glasses]
- Make sure that you wear clothing in colours that complement you. You can wear a little make-up but don’t overdo it. It is important that you look natural. This is something you can play around with until you are happy with what you see.
Have fun trying out your video!
Below is a snippet of my interview on Sunday.
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