This coming week is the week of the summit! So make sure you register to see what the presenters have to offer you. Emma Cameron I have asked Emma to present around creativity in online therapy. This is to show that so much more than just text or video talking is possible online. Thanks to…
This week I am introducing two presenters that I do not [yet] know personally but who came highly recommended and I am very much looking forward to hearing their interviews. They are being interviewed by Karin Brauner. Lisa Cromar Lisa will be talking about working online with autism. she aims to advance research in the…
I am so pleased that this summit is so truly international. We have people presenting from several European countries but we also have to presenters who join us all the way from Australia. Annette Eriksen Annette is originally from Denmark and has lived and worked all over the world. That is why being an online…
This week I am introducing two more presenters to you. Again two women I know very well and who I first met when they were students of mine doing the diploma in online counselling through OLT. Olvia Djouadi I first met Olivia on the OLT course, and was at once very awed by her determination….
Most of the presenters that will speak during the summit are women that I have known for years. Some are not but have come highly recommended as experts in their field. There will be two women per blog posts for the next couple of weeks. I am going to start introducing the woman I have…
I have hinted that I had something in the works that I have been really hard at work on the last couple of months and I am very proud to present the first power women in online therapy online summit. I have been working as an online counsellor, tutor and marketeer for 10 years now…
You might not have heard that word before: hub. Think of it as the centre of a wheel, like in the picture. And all the spokes lead inward towards the centre of that hub. That is exactly what your website will be. The website is the centre of all your activities and the place you…
We have determined our ideal client and were we can find him. That is an awesome first step. We are getting closer to action. Yet there is another important step to take before we are going to put it all to action. What do you actually want to achieve with your website and your marketing?…
You have established your ideal client and that is a huge part of the job done! Knowing your ideal client is not enough though. You also need to know how to reach your ideal client. Did you ever think about that? What most of us do when we first start out is to go to…
To be honest you see all kind of prices floating around for websites. From under 100 euro to thousands of euros [or pounds] 100 euro/pounds sounds pretty tempting. Yet you have to figure out what they are going to do for you. Will this be a static design where you can’t change anything Is it…
Do you plan to find your ideal client? Many of you will have to reply no to the question above. Until the beginning of last year so did I. Sure I did a lot of marketing on various platform but it all felt unrelated. I won’t blame you for not having a plan. Most of…
This is a question I hear a lot. Why not go with the free platforms [or nearly] free and keep your money in your pocket. I will give you several reasons why having your website built is not a waste of money. Often those websites are all built on the same template, and they will…
We have all made our resolutions for this new year. As you do every year, but how many of those do you really follow up on? I fear most of us don’t. And to make an honest admission, neither do I. One of the reasons for this is that it is hard to go it…
This week I came across an example of why it is so important to always be kind to people. It is something I try to do in my own life. Yet it is as important to always be kind online as well. Kindness for me is part of marketing, you never know if someone will…
Watch this video to see Zoom’s great new feature. And let me know in the comments what you think about it.
I am writing this week’s blog post more as a therapist than a web designer or social media manager. Because I find self-care so important for all of us out there who are working on our own. Don’t get me wrong, I love working from home. I love the freedom it gives me to be…
Does that sound familiar? They tell you that in modern marketing you have to add videos to your website and the thought of doing so makes you tremble with fear. I get it. I do use videos a lot but those are the ‘safe’ videos. In those videos, I mainly use screenshots and explain to…
You may have heard us marketing types talk about branding a lot. And you may even ask, what is branding? Or just why would I need branding? Let me answer my second question first. Yes I think that your counselling practice does need branding. And branding can be explained really simple. It means house style….
I share some of this on my ‘about’ page. But for a long time I have wanted to elaborate on this. Because I am 100% honest when I say that it brings me joy to help each and every one of you. And I want you all to succeed with your private practices. It feels…
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