We have determined our ideal client and were we can find him. That is an awesome first step. We are getting closer to action. Yet there is another important step to take before we are going to put it all to action. What do you actually want to achieve with your website and your marketing?…
Do you plan to find your ideal client? Many of you will have to reply no to the question above. Until the beginning of last year so did I. Sure I did a lot of marketing on various platform but it all felt unrelated. I won’t blame you for not having a plan. Most of…
You may have heard us marketing types talk about branding a lot. And you may even ask, what is branding? Or just why would I need branding? Let me answer my second question first. Yes I think that your counselling practice does need branding. And branding can be explained really simple. It means house style….
I share some of this on my ‘about’ page. But for a long time I have wanted to elaborate on this. Because I am 100% honest when I say that it brings me joy to help each and every one of you. And I want you all to succeed with your private practices. It feels…
Welcome to the opening of my self-study university I worked really hard over the summer to get it all ready to open today. It seems so easy to decide that you want to make quality self-study courses. Yet it takes a lot of time to write all the content and make videos. I am a…
Have you had a chance to look at the free stuff on my website? I really hope so as I wrote my freebies with you in mind. With all I create, I keep you in mind. That is not so hard for me as I am an online therapist myself. So if I struggle with…
I just finished a week full of intense training. And I must say that it has given me a lot of new insights on how I want to focus my efforts over the coming year. As I have said before, I am moving towards courses that reach more people. Also because my own health and…
The beginning of the the calendar year is an ideal time to make a marketing plan. Especially if you are in private practice it is so important to have a plan and goals. It makes it much easier to keep track of what you are doing and how well you are doing. [themecolor]I offer both…
This summer I have been hard at work updating my workshop and short course that I will be running through OLT. OLT stands for Online Training for Counsellors and is a company that has been providing courses on online counselling for over ten years now. Their students come from all over the world. Once I…
Over the last couple of months Gmail has been making a lot of changes to it’s appearance. But recently they have come out with an update that is very important for those who use email marketing. [newsletter] Gmail has started working with tabs and installed them for every user. Only those who have Gmail directed…
As counselors we are used to doing a lot of research. It is part of who we are and most of our associations even ask us to do so many hours of research a year. We are also often people who want to make sure that we do things right. The perfectionist lurks in…
[themecolor]Â Videos are good marketing tools for your website[/themecolor] Last Sunday I had my marketing interview with onlinevents. It was great to do, and I was happy to see that lots of peopl showed up to listen. Before we started talkin for an hour sounded so long. As an introverted person I usually listen more than…
Marketing is all about getting known. I have talked about ways to get your name out there before. Most of that had to do with with building up a presence on Social Media and working on your blog. Next Sunday [September 2nd] I am doing something new. I will give a live interview on OnlinEvents….
This content is blocked. Accept cookies to view the content.
This website uses to give you the best experience. Agree by clicking the 'Accept' button.